It may surprise you to hear that EdgeRank, the famous Facebook news feed algorithm, has been passé for quite a while now. Once a seemingly simple algorithm, the news feed formula now encompasses “more than 100,000 factors.”
The bottom line is this: your actions on Facebook have a direct effect on what you see in your news feed. Yes, the factors can be boiled down to the original three tenets of EdgeRank: Affinity, Weight and Time Decay. But as Facebook has grown more intricate so too has the algorithm that your dictates your Facebook experience.
To read more about the death of EdgeRank, click here.
Struggling to properly market yourself on the ever-changing Facebook? We can help!