Facebook is one of the most amorphous, dynamic platforms used today’s digital marketing. One of the most recent changes allows Business Pages to utilize a range of customizable templates. Let’s take a look at the options.
HOW TO PICK A FACEBOOK TEMPLATE
When someone lands on your Facebook page, what action do you want them to do? Purchase a product? Sign up for a newsletter? Hear what current customers have to say about your brand? Whatever the case, choosing the right Facebook template might help.
There are 7 templates to choose from:
- Standard (default)
- Professional Services
- Restaurants and Cafes
Some templates are more image-based than others, or promote engagement by placing a higher emphasis on user reviews. Before selecting a template, you’ll be able to view its features. Here’s an example of the details you’ll see when viewing Shopping Template:
Speaking of shopping...
WANNA POP SOME TAGS?
Two templates offer the capability to tag your products and services:
- Professional Services (Can include medical, commercial, and more)
- Shopping (Recommended for E-Comm)
This function strengthens your social media presence by allowing you to share products from your Facebook Shopping Page . You can encourage customers to leave ratings and reviews, which strengthen the credibility of your listings. You can also boost your product or create posts that tell an engaging story about what your company has to offer. Make sure to commit to daily community management to ensure that any users tagging your products in a negative light are addressed appropriately.
HOW TO APPLY A TEMPLATE
Not sure which template your page is currently using? No problem. Just login to your page, go to Settings, and select “Edit Page”. You’ll see which template your page is currently using and can make changes from there.
CHECK IT BEFORE YOUR WRECK IT
Please be aware, if you already have an established Page, changing the template may delete some of the Page’s existing buttons and tabs. If you are converting a Personal Profile to a Business Page, there are additional factors to consider. You will lose all of the posts on the account, but you will have an opportunity to transfer photos and to convert Friends to Likes on the Page. You’ll also need to assign an Administrator to the Business Page.
Ready to rock? Of course you are.
WANT TO JOIN THE CONVERSATION?
We’d love to hear your thoughts on the new Facebook templates. Feel free to get in touch in the comments section below!