Plastic Surgeons & Dermatologists Who are Stepping it Up on Instagram

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Instagram is a richly visual platform, which allows aesthetic specialists to showcase their work while connecting with patients. Cosmetic surgeons and dermatologists who focus on compelling storytelling and extraordinary results are able to gain followers and educate patients. Here are some accounts that have wowed us:

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Dr. Simon Ourian has 2.4 million highly engaged followers. His feed features patient transformations, videos of live treatments and educational information. We love that is post descriptions give followers a feel for what they can expect for each procedure, include national average costs, information about recovery and downtime and how to contact his practice.

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Dr. Jason Diamond has over 100,000 followers. He posts personal updates, educational videos, and we especially love the animations that showcase the results of his procedures accompanied with the before and after side by side.

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Dr. Tavakoli has 131,000 Instagram followers. His page is primarily focused on breast procedures, his animated videos do a great job of showcasing his work. 

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Dr. Kay has over 88,000 followers on instagram. She posts live treatments where she explains the patient goals both during the video and in the post copy. Her page makes it feel like anybody achieve that supermodel look.

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Dr. Richard Reish, MD has over 2,800 followers and great engagement. His feed is packed with his patient transformations. We love that Dr. Reish’s posts are aesthetically appealing photos, with a consistent color theme. His community of followers certainly sings his praises.

Looking to Step Up Your Instagame? Download our guide!

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Step Up Your Instagame

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Instagram has become the social media platform when it comes to engagement. Why? It’s visual. Humans are inherently drawn to gathering information through sight. Instagram’s functionality appeals to just that: the use of images and videos to tell a story. Even more, we have the power of this content right in our hands! Being a mobile-exclusive app, it’s designed for simple usability and convenience for users on-the-go (which, let’s be honest, is all of us).

For businesses, Instagram is less about telling what you do and more about showing who you are. This platform allows your brand to showcase a personal, approachable side.

Not sure where to get started? Have no fear, SILVR is here! Download our guides to get tips on taking Insta-ready photos and learn how to mindfully organize your feed.

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Facebook Live Like a Pro

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Live streaming is growing fast - and not showing any signs of slowing down! Facebook reported that 1/5 of videos posted are live and users spend 3x the amount of time viewing a live video compared to one that was pre-recorded. 

Many of our clients are having success with Facebook Live, so we've put together this cheat sheet to help you get started!

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Fonts We Love

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How do you pick from the hundreds of fonts available on most websites and design programs? In the wise(ish) words of our in-house Developer, Mike D: 

You can pick a font, but does it tell your story?

“DO’S” AND “DONT’S” FOR PICKING FONTS

  • Do consider if your font is supported on multiple digital platforms. Rare fonts may not load correctly on a variety of browsers.
  • Do try limit your selection to 1-2 fonts. Any more than that can be hard to manage and may look disjointed. 
  • Don’t be afraid to keep it simple. Classic fonts like Garamond, Univers, Didot, Avenir, and Helvetica can take you in almost any direction your brand needs to go! 

Here are a few fonts we love:

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Chalat! It’s a clean san serif typeface with a geometric feel.
— Amanda
I love Nouvelle Vague right now. It has a feminine and 70’s feel to it, and I really like Raleway for clean and crisp looks that are web safe.
— Cat
I think Dinot Condensed gives words a nice human feel.
— Erica
Avenir till I die.
— Rachel

WANT TO JOIN THE CONVERSATION?

We’d love to hear about your tips and tricks for picking fonts - hit us up in the  comments section below! 

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REIMAGINING & NURTURING THE PATIENT JOURNEY

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When the amazing team at ReVision Optics, Inc. came to us, they had a big request. They asked us to create and implement an online "patient journey portal." With a fresh glass of icy cold brew, we went to the drawing board and started imagining what it could look like. This portal would serve as a tool for both RVO’s customers to easily and quickly access resources and information about the Raindrop® Near Vision Inlay online 24/7. This blog post outlines our process and key learning points through the design and build process. 

CLIENT

ReVision Optics, Inc.

VERTICAL

Medical Device

KEY SERVICES

  • Customized Website Development

  • UX Development

  • Content Development

  • Print and Digital Graphic Design  

  • Integrated Marketing Strategy

  • Sales Funnel Development

THE CHALLENGE

The client was seeking a solution to effectively present marketing materials to medical practices to support them in promoting the Raindrop® Near Vision Inlay to their patients, while maintaining their brand guidelines. Their solution was to offer digital materials primarily on Google Drive, a zip drive and via individual email requests.

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This solution required full-time management of these email requests and turn around time ranged from 3-5 business days. Questions as to how to utilize these materials were managed via field representatives, through email and phone requests, with a turnaround of 2-4 business days.

OUR APPROACH

Our mission was to create a comprehensive online library of marketing support materials that was available 24/7, designed with intuitive navigation and unique content, and kept our client’s procedure top-of-mind for medical practices.

We didn’t stop at architecting a new site; we took this opportunity to provide a roadmap for medical practices to attract new patients, convert inquiries, and provide superior patient interactions via the customized resources and best practices.  

The design and the content reinforce a human-centered way of speaking to a specific end-user audience, address exactly where they are on the patient journey, and mindfully guide their next steps. In parallel, we provided foundational training materials for each stage of the patient journey that were designed to educate practices on how to effectively utilize the resources across various digital marketing platforms, all while maintaining our client’s brand guidelines.

DISCOVERY

We began the project by identifying and mapping out the phases of the patient journey for a specific medical procedure, while ensuring that each phase mindfully nurtures the prospective patient.

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This was followed by a content audit of all marketing materials that would be included on the site. Next, we identified gaps in the patient journey and developed marketing materials that would ensure a fully-supported and seamless path.  In parallel, we created foundational training and best practice guides to support practices to fully activate their marketing campaigns, ensuring our client’s brand voice and visual language are effectively represented.

RESULTS

We created a secure Marketing Portal Site, where all digital marketing materials (over 200 files & videos) are available on-demand for download 24/7 and print materials are available for order directly online. We created training resources for practices that correspond to each stage of the patient journey and are available for download on-demand.

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Within the two weeks after website launch, ~50 practices with over 200 individuals created a user account. Prior to the launch of the website, the traffic to the marketing website assets via their previous solution was ~75 over an average two week period. Since launch we are tracking at ~1300 in an average two week period.  That equates to a 1688% increase in user traffic and orders of digital materials. More orders equates to more in-practice branding, which we anticipate will keep our client’s procedure top-of-mind with practices and result in more patient conversions. —- We will keep you posted on the progress.

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