Gordon Weiss Schanzlin Vision

Services Provided

  • Social media marketing
  • Email marketing
  • Infographics
  • Contest development
  • Ad buys
  • Print collateral
  • Webinar training series
  • Digital strategy consulting
GWSVI_swimming_without_contacts.jpg

Social Media Marketing

The Goal:

Utilize a comprehensive social media strategy to educate potential patients, engage with past and current patients, increase word of mouth referrals and sales. 

  1. Increase Facebook fan base and engagement

  2. Increase effectiveness of Facebook ads and decrease cost

  3. Increase effectiveness of patient education program

  4. Increase sales and word of mouth referrals

 

 

 

Results of Facebook campaign:

In Oct 2012, Gordon Weiss Schanzlin Vision had 1,469 fans on Facebook. Today their fan base is 4,895 and growing.

278

New fans per month

vs.

15 fans per month in 2012

73,807

Customers reached per month

vs.

569 customers reached

$1.13

Cost per fan on Facebook Ads

vs.

$5.12 per page like in 2012


Contest Development

Patient_Appreciation_Contest

 

The Goal:

To develop an interactive contest that drove past and new patients to the Facebook page. We called it the "Patient Appreciation Contest"

  • Increase email subscribers
  • Increase fan base
  • Increase reviews and word of mouth referrals

 

 

 

 

Results of Patient Appreciation campaign:

Gordon Weiss Schanzlin Vision has over 14,000 email subscribers. Click here to sign up for their exclusive offers.

910

New email subscribers

50+

Reviews and referrals

435

New fans on Facebook


Infographic Development

Snapshot of one section of the infographic.

Snapshot of one section of the infographic.

The Goal:

Patient education is a crucial element of a successful medical practice. The more informed the patient, the better the end result. We wanted to create a tool for LASIK coordinators to better explain the technology and practice benefits.

Our Approach:

This infographic can be printed and shared within the office but it can also be emailed, shared via social outlets and used for marketing campaigns.


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