Gordon Weiss Schanzlin Vision
- Social media marketing
- Email marketing
- Contest development
- Ad buys
- Print collateral
- Webinar training series
- Digital strategy consulting
Social Media Marketing
Utilize a comprehensive social media strategy to educate potential patients, engage with past and current patients, increase word of mouth referrals and sales.
Increase Facebook fan base and engagement
Increase effectiveness of Facebook ads and decrease cost
Increase effectiveness of patient education program
Increase sales and word of mouth referrals
Results of Facebook campaign:
In Oct 2012, Gordon Weiss Schanzlin Vision had 1,469 fans on Facebook. Today their fan base is 4,895 and growing.
New fans per month
15 fans per month in 2012
Customers reached per month
569 customers reached
Cost per fan on Facebook Ads
$5.12 per page like in 2012
To develop an interactive contest that drove past and new patients to the Facebook page. We called it the "Patient Appreciation Contest"
- Increase email subscribers
- Increase fan base
- Increase reviews and word of mouth referrals
Results of Patient Appreciation campaign:
New email subscribers
Reviews and referrals
New fans on Facebook
Patient education is a crucial element of a successful medical practice. The more informed the patient, the better the end result. We wanted to create a tool for LASIK coordinators to better explain the technology and practice benefits.
This infographic can be printed and shared within the office but it can also be emailed, shared via social outlets and used for marketing campaigns.
Seen enough? Click the button below to schedule an evaluation of your current strategy, future goals and marketing needs!