Here are 5 Ways to Write Killer Instagram Captions

1. BE HONEST


This platform is a vehicle to build trust with your fans, clients, brand loyalists, and future buyers. So be forthright with what you are trying to do, sell, and be! The BIGGEST mishap people easily (and honestly) make is writing for the likes! I know that the post three days ago killed it with a joke as a caption, but writing something similar every time for the sake of those floating hearts will come off contrived and eventually will lead to people unfollowing you. Instead, start and end with honesty.

2. WORDS ARE ENERGY

You know those commercials where Brand A calls out its competitor Brand B and leaves you (the viewer) a little awkward and thinking that Brand A are jerks? Well writing a caption on Insta is kind of like the same thing–it accompanies the graphic and together represents your brand, values, and personality. We are on the camp of making people feel good! Be nice and remember that your words hold a certain type of energy— make it the good kind!


 

3. GRAMMAR = CREDIBILITY

Usually, you can throw a black and white filter on about anything and voila, it’s Insta-ready! Grammar, though, is not one of those things. So remember to ALWAYS do a quick grammar, spelling, and autocorrect fail before hitting post! (Although you can edit, it’s best to make your post as clean as possible in your first go-round!)

4. SHORT AND SWEET

Get. To. The. Point. I’m not trying to be a bully, but I urge you to get your point across in as few words as possible. Like in the newspaper biz where journalists are paid per word so editors take out all the fluff, channel your inner newspaper editor and trim it down! Front load your caption with important stuff since our attention spans are dwindling faster than you can say Hudson, Valencia or X-Pro.

5. CTA, PLEASE

Finally, ask your readers to take action! Not every post will merit a “Click Link In Profile!”, but if you want your followers to go to your website, read a blog, use a campaign hashtag, ask them! This is the place to do it!