REIMAGINING & NURTURING THE PATIENT JOURNEY

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SILVR_Blog_reimagining_patient_journey

When the amazing team at ReVision Optics, Inc. came to us, they had a big request. They asked us to create and implement an online "patient journey portal." With a fresh glass of icy cold brew, we went to the drawing board and started imagining what it could look like. This portal would serve as a tool for both RVO’s customers to easily and quickly access resources and information about the Raindrop® Near Vision Inlay online 24/7. This blog post outlines our process and key learning points through the design and build process. 

CLIENT

ReVision Optics, Inc.

VERTICAL

Medical Device

KEY SERVICES

  • Customized Website Development

  • UX Development

  • Content Development

  • Print and Digital Graphic Design  

  • Integrated Marketing Strategy

  • Sales Funnel Development

THE CHALLENGE

The client was seeking a solution to effectively present marketing materials to medical practices to support them in promoting the Raindrop® Near Vision Inlay to their patients, while maintaining their brand guidelines. Their solution was to offer digital materials primarily on Google Drive, a zip drive and via individual email requests.

SILVR_RVO_Blog_challenge

This solution required full-time management of these email requests and turn around time ranged from 3-5 business days. Questions as to how to utilize these materials were managed via field representatives, through email and phone requests, with a turnaround of 2-4 business days.

OUR APPROACH

Our mission was to create a comprehensive online library of marketing support materials that was available 24/7, designed with intuitive navigation and unique content, and kept our client’s procedure top-of-mind for medical practices.

We didn’t stop at architecting a new site; we took this opportunity to provide a roadmap for medical practices to attract new patients, convert inquiries, and provide superior patient interactions via the customized resources and best practices.  

The design and the content reinforce a human-centered way of speaking to a specific end-user audience, address exactly where they are on the patient journey, and mindfully guide their next steps. In parallel, we provided foundational training materials for each stage of the patient journey that were designed to educate practices on how to effectively utilize the resources across various digital marketing platforms, all while maintaining our client’s brand guidelines.

DISCOVERY

We began the project by identifying and mapping out the phases of the patient journey for a specific medical procedure, while ensuring that each phase mindfully nurtures the prospective patient.

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This was followed by a content audit of all marketing materials that would be included on the site. Next, we identified gaps in the patient journey and developed marketing materials that would ensure a fully-supported and seamless path.  In parallel, we created foundational training and best practice guides to support practices to fully activate their marketing campaigns, ensuring our client’s brand voice and visual language are effectively represented.

RESULTS

We created a secure Marketing Portal Site, where all digital marketing materials (over 200 files & videos) are available on-demand for download 24/7 and print materials are available for order directly online. We created training resources for practices that correspond to each stage of the patient journey and are available for download on-demand.

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Within the two weeks after website launch, ~50 practices with over 200 individuals created a user account. Prior to the launch of the website, the traffic to the marketing website assets via their previous solution was ~75 over an average two week period. Since launch we are tracking at ~1300 in an average two week period.  That equates to a 1688% increase in user traffic and orders of digital materials. More orders equates to more in-practice branding, which we anticipate will keep our client’s procedure top-of-mind with practices and result in more patient conversions. —- We will keep you posted on the progress.

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Dear Earth, You Rock.

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SILVR_earth_day

At the heart of it, Earth Day isn’t about selling eco-friendly toothbrushes or water bottles, it’s about celebrating the one thing we all have in common -- the Earth! As marketers, we can understand the enticing nature of any holiday as being the perfect time to take advantage of the hype, but as humans, we want to take the opportunity to disconnect this Earth Day and embrace the “life” half of work-life balance! 

SILVR is home to a collection of water-dwelling, desert-exploring, tree-hugging, star-gazing, and rock-collecting creatures. In honor of Earth Day, we asked some of the SILVR team, “What corner of the Earth do you love?” 

Alyssa: Joshua Tree because it’s a nearby getaway and I’m always a fan of beautiful desert views and epic stargazing.

Alyssa_in_Joshua_Tree

Mike: Yosemite. It’s on a scale that i just don’t think is often rivaled in nature…I think I under appreciated it a bit when I was there, but I’d love to go back. Cliffs of Moher in Ireland are the same way. 

Cat: I’d have to say Na Pali Coast in Kauai because there's nothing more humbling than witnessing the power and grandeur of nature. It's good for the soul!

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Jasmine: My favorite place here in Massachusetts is Walden Pond. It’s beautiful, well preserved, historical and I love swimming there. My favorite place out in California is Joshua Tree because it is like another planet! You can see all the stars at night. 

Jasmine_in_joshua_tree

Amanda: I love Cinque Terra, Italy. It has the most beautiful views of the ocean sitting alongside the Italian Riviera, with the most green terraces you will ever see!

amanda_cinque_terr

Neil: Our trip to Yosemite was perfect. We made it there for the National Park Centennial and were able to watch a solar flare through a telescope on the top of Glacier Point. Shoutout to Erica for donating the intertubes, which we used to float off into the wilderness. 

SILVR_Neil_yosemite

Rachel: The cliffs and coasts around Scotland will always hold a special place in my heart. On foggy days the sea and sky seem to go forever. 

Erica: Honestly, Yosemite is pretty much my favorite place on Earth, but everyone else said that. :) SO….I would have to say my other favorite place on Earth, my home and where half of my heart always lives, Hawaii. I grew up in a place where Mother Nature felt like a friend and I was always aware of how lucky I was. <3

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Doug: Where the land meets the sea is where I feel most alive. It’s amazing to think about how long it took the waves and weather to carve the coastline into unique shapes, and then see the patterns that form as water takes the path of least resistance. There is life in even the smallest little cracks in the rocks, and to stop and appreciate it all really puts things into perspective. 

SILVR_Doug_sea

Annie: My latest favorite place in nature (it’s too hard to choose one all-time favorite!) is the Postojna Caves in Slovenia. Seeing the beautiful stalactite and stalagmite formations and the sheer size of the caves was awe-inspiring. They also have life - in the form of tiny, blind, aquatic salamanders!

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Sarah: My favorite place on Earth is….well anywhere I can bring my little man. Since he was born, I experience the world through his eyes. He isn’t interested in fancy resorts or margaritas on the beach...I even think Disneyland would be a stretch. He is in love with the details; the rocks, the leaves, the sound of the river, the buttons on the chair in the airplane or the hawk in the sky. He is mesmerized by the moment and teaching me to do the same.

SILVR_Sarah_rocks

Jackie: The Swiss Alps hold a pretty special place in my memory. As I took in the views from the tiny train slowly climbing its way to the carless village we stayed in I couldn't help but think how it all looked fake. The vibrant greens that stretched through the valleys, the picturesque villages, but most of all the immense scale of the Eiger, Monch, Jungfrau and their massive neighbors. I had never seen such grandeur scale before, it made Yosemite seem small. It was the best kind of sensory overload on every hike there. 

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Loryn: My favorite place is being outside in the sun keeping up with my little.  Words cannot express the joy I feel when I watch her experience Mother Earth.

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Remember to get out and enjoy a little Mother Earth today. 

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Are You Using The Right Facebook Template for Your Business?

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Facebook is one of the most amorphous, dynamic platforms used today’s digital marketing. One of the most recent changes allows Business Pages to utilize  a range of customizable templates. Let’s take a look at the options.

HOW TO PICK A FACEBOOK TEMPLATE

When someone lands on your Facebook page, what action do you want them to do?  Purchase a product? Sign up for a newsletter? Hear what current customers have to say about your brand? Whatever the case, choosing the right Facebook template might help.

There are 7 templates to choose from:

  • Standard (default)
  • Shopping
  • Venues
  • Gaming
  • Politicians
  • Professional Services
  • Restaurants and Cafes

Some templates are more image-based than others, or promote engagement by placing a higher emphasis on user reviews. Before selecting a template, you’ll be able to view its features. Here’s an example of the details you’ll see when viewing Shopping Template:

facebook_shopping_templates

 

Speaking of shopping...

WANNA POP SOME TAGS?

Two templates offer the capability to tag your products and services:  

  • Professional Services (Can include medical, commercial, and more)
  • Shopping (Recommended for E-Comm)

This function strengthens your social media presence by allowing you to share products from your Facebook Shopping Page . You can encourage customers to leave ratings and reviews, which strengthen the credibility of your listings. You can also boost your product or create posts that tell an engaging story about what your company has to offer. Make sure to commit to daily community management to ensure that any users tagging your products in a negative light are addressed appropriately.

HOW TO APPLY A TEMPLATE

Not sure which template your page is currently using? No problem. Just login to your page, go to Settings, and select “Edit Page”. You’ll see which template your page is currently using and can make changes from there.

CHECK IT BEFORE YOUR WRECK IT

Please be aware, if you already have an established Page, changing the template may delete some of the Page’s existing buttons and tabs. If you are converting a Personal Profile to a Business Page, there are additional factors to consider. You will lose all of the posts on the account, but you will have an opportunity to transfer photos and to convert Friends to Likes on the Page. You’ll also need to assign an Administrator to the Business Page.

Ready to rock? Of course you are.

WANT TO JOIN THE CONVERSATION?

We’d love to hear your thoughts on the new Facebook templates. Feel free to get in touch in the  comments section below!  

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Productivity Playlist

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SILVR Social Productivity Playlist

Staying focused at work can be a difficult task. Your thoughts wander to future scenarios, finding yourself poolside with a cocktail in hand, or couch-bound relaxing to Netflix’s latest offerings. The problem here, is that the work will still need to get done and after an extended daydream, you’ll just have less time to do it. Your dreams of a poolside cocktail slowly start to fade...

So, how can we help ourselves stay more focused while at work? There have been several studies on the relationship between music and productivity. Some suggest that listening to music while working can boost alertness, productivity and focus. However, others find that when it comes to cognitively demanding tasks, nothing beats silence. So, while we’re not quite ready to make the call on music being the quick-fix for the distracted procrastinator, we do feel that when you’re in your flow, the right tunes can help you stay on track.

Below are a few music genres best known for their productivity-boosting benefits, as well as some staff picks to get you started on your very own productivity playlist. Of course, finding what works best for you and your personal tastes is the goal here. Godspeed friends.

MUSIC GENRES TO MOTIVATE YOU

Go Instrumental while writing- Words can be distracting. Lyrically-dense tunes may not be the best choice while cranking out your next editorial piece.

Try Classical during detail-oriented tasks- If your work involves attention to detail, classical music has been shown to improve mathematical accuracy as well as spell-checking!

Play Natural soundtracks to boost mood- Sounds of the natural world, especially water, can help drown out unwanted distractions while improving mood and cognitive function.

Crank up the Pop while beating the clock- Have a deadline you need to hit by day’s end? Pop music has been shown to decrease the time it takes to complete tasks, as well improving overall accuracy leading to fewer mistakes.

Ready to get working? Check out our SILVR Spotify Playlists

 

WANT TO JOIN THE CONVERSATION?

We’d love to hear about your favorite get-it-done tunes- hit us up in the  comments section below!  

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Color Palettes We Love

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A quick scroll on social media reveals a world where color is key to visual communication. The digital rainbow unfolding in our hands demonstrates that color can capture our attention, evoke emotion, and bring emphasis to elements of a message.


Why is it that some colors stand out more than others? Furthermore, how does a brand navigate the endless array of hues available on digital displays? From RBG’s and CMYK’s, the ABC’s of color can be hard to navigate. Let’s start off with a look at some of our favourite color palettes:

Color Schemes We Love

I like the clean lines, simplicity, and brightness used here. The feelings that this evokes are supported, minimalist, idealistic, and accessible.
— Cat - Creative Genius/Vegetable Enthusiast
The use of simple, consistent color gradients really invites you in with a soothing, visually appealing tone, almost musical in nature.
— Neil - Pun Master/Musician Extraordinaire
I liked the sense of calm they evoked for me. They utilize a primarily neutral color palette with just a little pop of color...
— Rachel - Content Writer

When choosing your brand’s colors, don’t just consider how they look, but how they will make your customers feel.

JOIN THE CONVERSATION:

We’d love to hear about your favorite color schemes- hit us up in the  comments section below! 
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