This solution required full-time management of these email requests and turn around time ranged from 3-5 business days. Questions as to how to utilize these materials were managed via field representatives, through email and phone requests, with a turnaround of 2-4 business days.
Our mission was to create a comprehensive online library of marketing support materials that was available 24/7, designed with intuitive navigation and unique content, and kept our client’s procedure top-of-mind for medical practices.
We didn’t stop at architecting a new site; we took this opportunity to provide a roadmap for medical practices to attract new patients, convert inquiries, and provide superior patient interactions via the customized resources and best practices.
The design and the content reinforce a human-centered way of speaking to a specific end-user audience, address exactly where they are on the patient journey, and mindfully guide their next steps. In parallel, we provided foundational training materials for each stage of the patient journey that were designed to educate practices on how to effectively utilize the resources across various digital marketing platforms, all while maintaining our client’s brand guidelines.
We began the project by identifying and mapping out the phases of the patient journey for a specific medical procedure, while ensuring that each phase mindfully nurtures the prospective patient.