Kim Baritaric


Services Provided

  • Social media marketing
  • Email marketing
  • Infographics
  • Contest development
  • Ad buys
  • Print collateral
  • Digital strategy consulting 



Social Media Marketing

The Goal:

Utilize a comprehensive social media strategy to educate potential patients, engage with past and current patients, increase word of mouth referrals and sales. 

  1. Increase Facebook fan base and engagement

  2. Increase effectiveness of Facebook ads and decrease cost

  3. Increase effectiveness of patient education program

  4. Increase sales and word of mouth referrals

 

 

Results of Facebook campaign:

In December 2012, Kim Bariatric had 5,383 fans on Facebook. Today their fan base is 13,277 and growing.

529

New fans per month

vs.

379 fans per month in 2012

329,907

Customers reached per month

vs.

83,100 customers reached

$1.13

Cost per fan on Facebook Ads

vs.

$5.12 per page like in 2012


Webinar - Live Chat with Nate Newton

The Goal:

Inspire and motivate new and existing patients

Our Approach:

Nate Newton is a former Dallas cowboy and athletic inspiration to millions of Americans. Dr. Kim performed Nate's surgery a little over four years ago. We celebrated by organizing a LIVE webinar where potential and existing patients could ask Nate questions about his journey. The webinar was:

  • Streaming live video
  • Mobile friendly
  • Featured on Facebook and Twitter

Infographic Development

Snapshot of one section of the infographic.

Snapshot of one section of the infographic.

The Goal:

Educate potential patients on the Kim Inverted Gastric Sleeve, Dr. Kim's approach to the vertical sleeve gastrectomy.

Our Approach:

Patient education is a crucial element of a successful medical practice. The more informed the patient, the better the end result. We wanted to create a tool to better explain Dr. Kim's unique approach to the gastric sleeve procedure. This infographic is used within the office to quickly and easily educate patients about their weight loss surgery options. We've also shared this project on Kim Bariatric's social channels.


Seen enough? Click the button below to schedule an evaluation of your current strategy, future goals and marketing needs!